Final Project: Price

the price for my product will be going for  $5.99 its a reasonable price for the consumer We’ve now seen that pricing decisions are subject to a complex array of customer, company, competitive, and environmental forces. To make things even more complex, a company sets not a single price but rather a pricing structure that covers different items in its line. This pricing structure changes over time as products move through their life cycles. The company adjusts its prices to reflect changes in costs and demand and to account for variations in buyers and situations. As the competitive environment changes, the company considers when to initiate price changes and when to respond to them. pg.285

• An earlier example states that, although the average Steinway piano costs $75,000, to those who own one, a Steinway is a great value. Does this fit with your idea of value? pg.285