Final Project: Distribution

The distribution will be All the individuals and units that play a role in the purchase decision-making process. pg. 162, we will focus on distributing to store that we will know that man can get a close asses to and also online just incase there are man that don't like to go out to purchase the product, When Nikon entered the digital camera market, it decided that it needed an entirely new distribution strategy as well. So it asked transportation and logistics giant UPS to design a complete system for moving its entire electronics product line from its Asian factories to retail stores throughout the United States, Latin America, and the Caribbean. Now, products leave Nikon’s Asian manufacturing centers and arrive on American retailers’ shelves in as few as two days, with UPS handling everything in between. UPS first manages air and ocean freight and related customs brokerage to bring Nikon products from Korea, Japan, and Indonesia to its Louisville, Kentucky, operations center. There, UPS can either “ kit” the Nikon merchandise with accessories such as batteries and chargers or repackage it for in-store display. Finally, UPS distributes the products to thousands of retailers across the United States or exports them to Latin American or Caribbean retail outlets and distributors. Along the way, UPS tracks the goods and provides Nikon with a “snapshot” of the entire supply chain, letting Nikon keep retailers informed of delivery times and adjust them as needed. pg. 162