Final Project: Objectives

The object is to sell this product and to maintain it on top of our competitors by keeping our customers happy and satisfied just like it said in Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” pg, 34. Some large companies have their own research departments that work with marketing managers on marketing research projects. This is how Procter & Gamble, GE, and many other corporate giants handle marketing research. In addition, these companies—like their smaller counterparts—frequently hire outside research specialists to consult with management on specific marketing problems and conduct marketing research studies. Sometimes firms simply purchase data collected by outside firms to aid in their decision making. pg. 107.The company’s objective should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation. pg.mp7