Wednesday, February 2, 2011

week 4 EOC-B2B vs Consumer marketing


   GE has a huge potential for selling all kinds of products to everyone that need anything for their home or them self, but while they do care for regular consumers that is not there main objective that’s is why there logo sais We’re determined to solve the world’s biggest problems. By putting our collective imagination to work for a better future, we might get there yet; it is possible to change the world? At GE, we are doing it one idea at a time IMAGINATION = INNOVATION http://www.ge.com/innovation/archive.html. And there priority is to serve the bigger companies because they know that they make most of their money that way and of course they don’t need to be that worried about those companies instead of the general consumers. That is why they say this One GE Evolution series locomotive can pull the equivalent of 170 Boeing 747 “Jumbo Jet” airliners. It’s not difficult to identify potential buyers for a 207 ton, 4,400 horsepower GE locomotive with an average estimated cost of $2.2 million per unit. The real challenge is to win buyers’ business by building day-in, day-out, year-in, year-out partnerships with them based on superior products and close collaboration. The regular consumer would never spend a third of what this companies are spending and us as consumers never actually realize that we are only a small part to this company because even though we are not that big for the company they still care and do what they have to do to keep the consumers happy no matter what, that is why they have lasted this long as a company and if they keep doing what they’re doing now they won’t go out of business anytime soon.

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