Final Project: Implementation Evaluation Control

The analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm’s salespeople.pg. 416. for the evaluation  of control we have to look into al the product and have extra control. Marketers must continually plan their analysis, implementation, and control activities. pg. 58, Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. Marketing control involves four steps. Management first sets specific marketing goals. It then measures its performance in the marketplace and evaluates the causes of any differences between expected and actual performance. Finally, management takes corrective action to close the gaps between its goals and its performance. This may require changing the action programs or even changing the goals.

Final Project: Price

the price for my product will be going for  $5.99 its a reasonable price for the consumer We’ve now seen that pricing decisions are subject to a complex array of customer, company, competitive, and environmental forces. To make things even more complex, a company sets not a single price but rather a pricing structure that covers different items in its line. This pricing structure changes over time as products move through their life cycles. The company adjusts its prices to reflect changes in costs and demand and to account for variations in buyers and situations. As the competitive environment changes, the company considers when to initiate price changes and when to respond to them. pg.285

• An earlier example states that, although the average Steinway piano costs $75,000, to those who own one, a Steinway is a great value. Does this fit with your idea of value? pg.285

Final Project: Distribution

The distribution will be All the individuals and units that play a role in the purchase decision-making process. pg. 162, we will focus on distributing to store that we will know that man can get a close asses to and also online just incase there are man that don't like to go out to purchase the product, When Nikon entered the digital camera market, it decided that it needed an entirely new distribution strategy as well. So it asked transportation and logistics giant UPS to design a complete system for moving its entire electronics product line from its Asian factories to retail stores throughout the United States, Latin America, and the Caribbean. Now, products leave Nikon’s Asian manufacturing centers and arrive on American retailers’ shelves in as few as two days, with UPS handling everything in between. UPS first manages air and ocean freight and related customs brokerage to bring Nikon products from Korea, Japan, and Indonesia to its Louisville, Kentucky, operations center. There, UPS can either “ kit” the Nikon merchandise with accessories such as batteries and chargers or repackage it for in-store display. Finally, UPS distributes the products to thousands of retailers across the United States or exports them to Latin American or Caribbean retail outlets and distributors. Along the way, UPS tracks the goods and provides Nikon with a “snapshot” of the entire supply chain, letting Nikon keep retailers informed of delivery times and adjust them as needed. pg. 162

Final Project: Promotion

To choose the right promotion we have focus on the type of man that we are selling this product to because  there will be certain type that will not care about taking care of there face but there will be some that will get obsessed with taking care of themselves and thats the type that we need and want to please Pledge Multi Surface is positioned on multiple benefits. The challenge is to convince customers that one brand can do it all. pg. 197, For example, S.C. Johnson recently introduced a new Pledge multi-surface cleaner. Known mainly as a brand for cleaning and dusting wood furniture, the new Pledge is positioned as a cleaner that works on wood, electronics, glass, marble, stainless steel, and other surfaces. Says its Web site, “No need to keep switching products—this multi-surface cleaner is perfect for a quick and easy cleanup of the whole room!” Clearly, many buyers want these multiple benefits. The challenge was to convince them that one brand can do it all. However, as companies increase the number of claims for their brands, they risk disbelief and a loss of clear positioning.

Final Project:Product

The set of all product lines and items that a particular seller offers for sale.pg.220 the product needs to have the best quality to please the customer, Each major Sony business consists of several product lines. For example, Sony Electronics product includes cameras and camcorders, computers, TV and home entertainment s, mobile electronics, and others. In turn, each of these lines contains many individual items. Sony’s TV and home entertainment line includes TVs, DVD players, home audio components, digital home products, and more. Altogether, Sony’s product mix includes a diverse collection of hundreds and hundreds of products pg,220 

Final Project: Target Market Strategy

My market strategy is just to market the product thru everything to be able to sell this product to everyone especially man even if the is some type of controversy, Cigarette, beer, and fast-food markets have also generated controversy in recent years by their attempts to target inner-city minority consumers. For example, McDonald’s and other chains have drawn criticism for pitching their highfat, salt-laden fare to low-income, urban residents who are much more likely than suburbanites to be heavy consumers. Similarly, R.J. Reynolds took heavy flak in the early 1990s when it announced plans to market Uptown, a menthol cigarette target toward low-income blacks. It quickly dropped the brand in the face of a loud public outcry and heavy pressure from African-American leaders. pg. 193. At the same time that it’s answering the first simple-sounding question (Which customers will we serve?), the company must be asking the second question (How will we serve them?). For example, Ritz-Carlton serves the top 5 percent of corporate and leisure travelers. Its value proposition is “The Ritz-Carlton Experience”—one that “enlivens the senses, instills a sense of well-being, and fulfills even the unexpressed wishes and needs of our guests.”

Final Project: Situation or SWOT Analysis

With the SWOT analysis theres a lot to think about because everything has to come together to the product work. The strengths for my product have to do with lots of promotions for the man to buy it, the weakness is that not a lot of man  about themselves and don't like to buy products for themselves, the opportunities are that if we start to make man really think about how they look our product will be a big hit, the threats are that there are a lot more other companies that are starting to focus on mans products but as long as our customers are pleased with our  we will do great.Marketers must continually plan their analysis, implementation, and control activities. pg. 57

Final Project: Objectives

The object is to sell this product and to maintain it on top of our competitors by keeping our customers happy and satisfied just like it said in Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” pg, 34. Some large companies have their own research departments that work with marketing managers on marketing research projects. This is how Procter & Gamble, GE, and many other corporate giants handle marketing research. In addition, these companies—like their smaller counterparts—frequently hire outside research specialists to consult with management on specific marketing problems and conduct marketing research studies. Sometimes firms simply purchase data collected by outside firms to aid in their decision making. pg. 107.The company’s objective should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation. pg.mp7

EOC Week 9: Final Projet: Bussiness Mission Statement

  My Business Mission Statement is to sell this product to men they are the ones that matter the most in this promotion, most of the marketing will be intended for them “to make people happy around the world by selling the highest quality, most creative experience with passion, excellence, and innovation.” Cold Stone Creamery’ page 5

 And all so in some way for women to encourage their man to go out and buy this product so they can look good for them, all to make them think that they don’t need to feel weird buying a product that mainly woman buy for them self, it’s time they stand up and look good for themselves

Final project pitch

For the final project I have to market a product for man, which is not very common for them to shop around for anything except beer but I can’t market that so I am going to try to market Men’s face wash, because even though you think of face wash for women only I believe that man need to take care of them self’s also and if they want to look good for the opposite sex which they always want to that then they would like to take care of them self's much better, and it all starts with the face, because woman always like a good looking man but when they see one that is actually taking care of them self they will think that you are the best just because if you can take take of your self then you can take care of them.